Before moving into data science consulting, I started my career in marketing. After university I was in advertising for a year, then moving into the market research industry for a further eight years. Looking back on the experience, I learnt a lot about consulting, marketing and market research techniques. I had the opportunity to leverage my data science and market research experience for a client while at Boston Consulting Group, and I hope to leverage these skills again in the future. As I progress in my career into new and exciting areas, I decided to write up a review of my experience. This could be a useful reference when working with clients in the future, or to go into further detail alongside my resume.
Everyone has experienced frustration while using computers. You have an important task to do and it can feel like the computer is getting in the way of allowing you to get it done. Sometimes it can be so bad that we experience a computer crash, data loss, or some other problem where we can't recover and don't know what to do to resolve it. After experiencing enough of these problems some people may give up on technology all together and claim that they're not 'computer people'. This is completely understandable and not the users fault.
Market research analysts are a specialised role within marketing. Whereas we're all concerned with marketing and business problems, analysts contribute deep domain knowledge of data, analysis techniques, and problem solving ability.